Case study
From hacked to hardworking: a wellness retailer's comeback
An NZ yoga and wellness store on WooCommerce. The store had been hacked, the ads looked like they were failing, and most ad clicks landed on a mobile menu that was hard to use.
SEO
SEO for NZ businesses, including AI search
Technical audits, on-page fixes, local SEO and content, so the right people find you on Google and in AI answers. We fix things in stages and show you what changed.
What we do
Technical SEO audits
Crawling, indexing, speed, structured data and site structure, with a fix list in order of what matters.
On-page SEO
Titles, descriptions, headings and internal links written for what people actually search.
Local SEO
Google Business Profile, local pages and consistent business details, so you show up in the map results.
Content
Service pages, guides and FAQs that answer real questions in plain language.
AI search visibility
Clear answers, structured data and crawler access, so tools like ChatGPT, Perplexity and Google's AI Overviews can find and quote you.
Online store SEO
Category pages, product structured data, and the products left sitting in Uncategorised.
Signs you need this
- You don't show up for your own services in your own area
- Search Console lists pages as crawled but not indexed
- Page titles and descriptions are missing or duplicated
- Competitors appear in the map results and you don't
- Products are sitting in Uncategorised
From our work
How it runs
- Free 30-minute reviewWe look at your site, tracking and ad account with you.
- Written plan and quoteWhat we'll do, in what order, and what it costs.
- Work on a copyChanges happen on a staging copy, never on your live site.
- Launch with a way backA planned launch date and a rollback we've tested.
Common questions
How long does SEO take to work?
Technical fixes can show up within weeks, once Google recrawls the pages. Content and local rankings usually take a few months. We report on what has moved so you can see progress.
What does SEO cost?
It depends whether you need a one-off audit and fixes or ongoing work. The free review tells you which, and the quote is written down before anything starts.
Should I do SEO or Google Ads first?
Ads bring traffic straight away. SEO builds traffic you don't pay for per click, but it takes longer. Many small businesses run Ads while the SEO fixes take effect. We'll tell you what suits your budget.
Is optimising for AI search different from SEO?
Mostly it's the same work: clear answers, good structure, structured data and a site that crawlers can read. A few extras help AI tools quote you, such as short definitions and well-written FAQs.
How do I get into the Google Maps results?
A complete and verified Google Business Profile, business details that match everywhere they appear, genuine reviews, and a website that backs up your location and services.
Do I need a separate page for every suburb?
Only if you have something real to say about each one. Near-identical pages for every suburb can do more harm than good.
Related services
Book a free 30-minute website and ads review
We look at your website, tracking and Google Ads account with you on a call, then tell you what we'd fix first and why. There's no obligation.
- Speed and mobile check
- Tracking check: are your sales reaching Google?
- A look over your ad account
- A short written list of fixes, in order